(wassuprockers) – UK broadcaster ITV is to ditch its ITV Hub streaming provider later this yr, changing it with the all-new ITVX.
Like the prevailing ITV Hub, ITVX will be offering each loose and paid club plans – the primary being ad-supported – however it is going to be offering content material months sooner than it seems that on linear channels.
As well as, like BBC continuously does with iPlayer, ITVX will make each episode of a complete drama collection to be had because it premieres on broadcast TV.
The plans don’t seem to be anticipated to have an effect on ITV’s enter within the Britbox subscription provider it stocks with the BBC.
“2021 was once a report yr for ITV Hub and BritBox, giving us robust foundations from which to supercharge our streaming technique,” mentioned ITV’s managing director of streaming, Rufus Radcliffe.
“We’re making an investment considerably in new and unique programmes which can be loose to circulate, and in addition in era and product design to make the viewer enjoy and interface a top class one on ITVX.”
The provider will function quite a lot of unique TV displays, together with A Secret agent Amongst Pals, a drama starring Mare of Easttown’s Man Pierce and Billions’ Damian Lewis.
Let’s additionally hope the ITVX plans come with advanced image efficiency – that has continuously been a vital grievance of ITV Hub over time.
Writing by means of Rik Henderson.